Wrangler, the legendary denim and lifestyle brand, has entered into a multi-year licensing agreement with CAPX®, a Headwear Innovation Lab®, to launch a bold new line of headwear under the Wrangler brand. This licensing deal marks a pivotal step in Wrangler’s continued evolution as a cross-category lifestyle brand.
The agreement reflects a strategic shift towards elevated craftsmanship and cutting edge design, leveraging CAPX’s industry-leading innovation and manufacturing capabilities to redefine what consumers can expect from Wrangler headwear.
The collection will feature distinctive Wrangler details, including the iconic ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used for Wrangler denim. Each silhouette will be meticulously crafted to meet Wrangler’s exacting standards.
As Wrangler continues to expand beyond denim, the brand remains focused on its core consumer—someone who lives with purpose and expresses identity through what they wear. For many, staples like jeans, tees, and caps aren’t just wardrobe choices—they’re a way of life. This new headwear line is designed to complement that lifestyle, offering quality, comfort, and character in every piece.
Every cap, Wrangler models included, will feature a model number printed inside the lining. This number refers to one of over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used across brands and industries. This approach helps to educate consumers on specific fit and structure of a cap they love, making it easier to discover and purchase similar styles in the future.
